The new campaign, which has just started and will extend the main actions for three months, focuses

This week has been presented in Madrid the new promotional campaign conducted by Taste Spain that aims to boost the local cuisine as the basis for the overall experience visiting representing our country. With the simple but direct emblem, "A Taste of Spain? "Makers seek to involve professionals in the hospitality and tourism, as well as the general population and visitors to discover what flavors and experiences define Spain as a destination.
Taste Spain is presented as a platform is a collaboration between producers, chefs, hoteliers and tourist destinations since its inception vegetarian cooking seeking a common front to promote Spain as a tourist destination both locally vegetarian cooking and internationally, with the gastronomic culture as axis . This time they want to further enhance the values of our gastronomy, linking it to the national identity. vegetarian cooking The association Taste Spain
Under the significant name of Taste Spain found an association formed by the Spanish Federation of Hospitality (FEHR), the Spanish Association of destinations to promote culinary tourism, the European Organization for cooks (Euro-toques) and the Association of cooks and confectioners of Spain (Facyre). It is therefore vegetarian cooking the union of the various professionals that make up the framework gatronómico and tourism of our country by joining forces that seek to achieve greater national and international.
Aware that Spanish cuisine has become a major attraction for tourism, the association aims to promote the rich cuisine to the own brand uniting Spain, using the pull media that have gotten many great cooks outside our borders. But it is not just to focus the promotion in some major players, but to value global gastronomic culture and authentic, current and traditional. A Taste of Spain?
The new campaign, which has just started and will extend the main actions for three months, focuses on linking food with society, seeking to offer a complete experience that cooking with their own experiences that visitors can experience in your stay . Therefore, Taste Spain has the support of Turespaña and the Association vegetarian cooking of Destination, because it is promoting tourism as a major economic engine.
In this sense, the campaign officials have fully successful, it is important vegetarian cooking that each Spanish region defined knows maintain their cultural identity, in which gastronomy vegetarian cooking plays a major role. We can say that Spanish cuisine is more fashionable than ever, but not enough personality of a few media and celebrity chefs a few dishes, sometimes just explode while depreciate.
That campaign slogan is an open question is very significant, because arouses curiosity and involves both visitors and locals, asking what defines Spain for each of them. In response to this issue, the campaign features a series of promotional videos where some of the most famous chefs have to do know from their own experiences. With them, we also anonymous people his personal view on the flavors that our country evokes them.
For example, Peter Subijana notes that there are many Spanish cuisines, and its greatest virtue is precisely the variety and harmony between tradition and innovation. Susi Díaz also affects this heterogeneity and invites us to travel all regions to discover all the flavors offered land. In this sense also positioned Mario Sandoval, vegetarian cooking who says that the flavor of Spain is the harmony that occurs between the dining experience and its destiny, two elements inseparable. Betting on online media and social networks
Another aspect vegetarian cooking that has very clear from Savour Spain and wanted to promote this campaign is the importance of online media and social media presence. Today it is essential to use and exploit all the possibilities offered by digital vegetarian cooking platforms and have the user interaction, as more and more internet vegetarian cooking is the most resorted to plan trips, getaways, restaurant reservations, etc..
So the campaign will be disseminated primarily through the different websites of partner agencies, ads, banners and through various social networking profiles. In theory also going to look online promoting international pages, but will have to see the media coverage is achieved in other countries as it is often one of the most neglected aspects in these types of promotions.
Finally to involve consumers and visitors is organized