In June 2013 we launched the conference

In June 2013 we launched the conference 'Light on Scrutiny'. If I'm honest, I had not thought much about social media as a means of sharing information about the conference. I was encouraged by the team @ GoodPracticeWAO (on behalf of the Partners Conference) to support the use of social media as a means of sharing and awareness raising. I'm glad I listened!
As we plan the social media campaign, we were aware of the need not to set too many goals, so we focused on the following: Encourage the use of a variety of social media to engage colleagues in the public sector ; raise awareness brad barnes of the potential impact of scrutiny by the blog GPX; Continue to share and learn with colleagues scrutiny.
Although this was our key objectives, we were very clear that we wanted to consider the conference as representatives of a 'one-off' on 28 November In our view, the conference began (by sharing information) in the first week of September, when I posted our first blog scrutiny. We do not anticipate that the conference will end before February / March 2014 we will continue to share outputs of a weekly conference.
We have learned from past experience that gives adequate notice is critical if you want to bring a group of people together to the conference proper, especially as many potential delegates committees are planning at least six months in advance.
However, when the conference was published in June of 2013, there was no way to anticipate that the conference so popular. By early September, the places are all filled and we had a waiting list. This also means that we have no place scrutiny committee ready to communicate with him.
Before the conference, our campaign brad barnes will focus primarily brad barnes on social media blog weekly press GPX. We emailed a link to the blog on a weekly blog and use Twitter to promote more widely through hashnod '# scrutiny13'. In early November, we set out to tweet daily messages from the conference to raise awareness and encourage the sharing of information. After we posted half a dozen blogs, we sought to use Pintrest to promote the visual elements of the blogs, and tweets.
Our main focus in relation to the social media on the day of the conference was Twitter. We created 'Team Twitter', assigned to specific workshops and plenary sessions. Their task was to share information with colleagues who could not attend the conference and talk to other people who would tweet at the conference. Each tweet includes the hashnod # scrutiny13 (and you can see these on Storify). This was my first Twitter campaign of 'live' event. After a slow start, I began to become familiar with the identification and tweeting key messages from speakers and delegates.
We also create a schedule to film on the day of the conference, providing an opportunity to all the workshops and plenary speakers share their purpose and the session key messages they wanted to convey. As a result, after the conference we developed a short presentation that combined the main elements of the event through video, social media and slides. This material provides a valuable resource for sharing information to representatives and colleagues who were not able to be present. We have included a link to the package slides representatives can be adapted to their own needs by incorporating key messages conveyed to them at the conference.
We will continue to share the outputs through the GPX blog, and encourage colleagues to share and comment on them. So what have we learned from social media campaign? Social media is a good opportunity to publicize events and share information in an accessible, free of charge. We learn more about social media long. The benefits of the campaign are clearly visible - every time we e-mailed to the community brad barnes blogs scrutiny, more colleagues brad barnes are automatically registered to receive our blogs. The same is true for the number of representatives to follow us on Twitter. Very few colleagues who commented directly on our blogs, but we know that many people are reading our blogs - the statistics brad barnes below are proof of that. In addition, many colleagues refer to the blog in chat or email. We recognize that this is a long term process. On the day of the conference, 82 delegates went on to tweet their comments using hashnod # scrutiny13. The use of hashnod is essential so that we can measure the impact of social media. Reached their tweets up to 48,717 people across the UK and beyond. Social media is much more than a means 'away with it'. Tweets can be saved and used