This site was set up a gallery space where the advertising agency had the idea to install a number

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The art has different ways to reach us, almost as many as the range of aesthetic impressions that can cause each of its viewers. When used creatively to help those who have less is one of the most admirable strategies.
The advertising firm Wieden + Kennedy, with a presence in Portland, New York, Sao Paulo, London, Amsterdam, Delhi, Shanghai and Tokyo, was commissioned to produce a highly creative campaign in Oregon, who got them and wrap them his group of creative artists with the community, even through the charity event Insert Here Change. y8cooking
This site was set up a gallery space where the advertising agency had the idea to install a number of vending machines, which instead of selling sweets, drinks or snacks, you gave artworks Exclusive to change your money.
It is estimated that more than 650 people attended the collection and got a little more than 4 thousand dollars in a few days. The cool part about this is that all the money collected by the machines donated to public schools in Multnomah County community to invest in projects that support children's education.
Not bad, even taken as a pilot is a huge success and it would be interesting Wieden + Kennedy boys replicate this event in different cities where they have offices. For example, in New York, a city that is distinguished by its inclination to art, I think that could be generated very interesting works and collection could be high.
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